RegisterBetter.com

Demand Media to Participate in Historic Expansion of Generic Top Level Web …

June 11th, 2012 by admin | Posted in domain names |

SANTA MONICA, Calif., Jun 11, 2012 (BUSINESS WIRE) –
Demand
Media(R)

/quotes/zigman/3620702/quotes/nls/dmd DMD
-0.11%

today announced that it is pursuing new generic
Top Level Domains (gTLDs) as part of ICANN’s (Internet Corporation for
Assigned Names and Numbers) expansion of the Internet domain name space.

“We believe the new gTLD program represents a significant milestone in
the evolution of the Internet,” said Richard Rosenblatt, chairman and
CEO, Demand Media. “In addition to delivering more choice for consumers
and business owners, we expect the domain name expansion to spur
innovation and new business opportunities.”

Demand Media is pursuing a diverse portfolio of gTLD names intended to
help bring millions of digital destinations to life. Guided by a
proprietary, data-driven methodology, the company selected gTLD names in
categories connected to an extremely broad range of interests and
capabilities including: ecommerce, personal professional identity,
education, entertainment, internet life, sports, small business and
social media.

As part of this initiative, Demand Media has applied for 26 names on a
stand-alone basis. In addition, Demand Media has entered into a
strategic arrangement with Donuts Inc., an Internet domain name registry
founded by industry veterans, through which it may acquire rights in
certain gTLDs after they have been awarded to Donuts by ICANN. These
rights are shared equally with Donuts and are associated with 107 gTLDs
for which Donuts is the applicant. Further, as previously announced, a
subsidiary of Demand Media has been selected as the technical registry
operator for both Demand Media and Donuts.

“The gTLDs we seek naturally reflect and organize the world around us
and will help consumers more seamlessly discover and connect with the
people, information and organizations of importance to them,” said Taryn
Naidu, executive vice president, Demand Media. Donuts CEO, Paul Stahura,
added, “As previously announced, Donuts has raised more than $100
million in funding to pursue the new gTLD opportunity. Donuts’ strategic
arrangement with Demand Media takes us well beyond that $100 million
funding and enables both companies to utilize additional resources,
expertise and talent to generate the most value and benefits for
customers from this historic opportunity.”

About Demand Media

Demand Media, Inc.

/quotes/zigman/3620702/quotes/nls/dmd DMD
-0.11%

is a leading content and social media
company that informs and entertains one of the internet’s largest
audiences, helps advertisers find innovative ways to engage with their
customers and enables publishers to expand their online presence.
Headquartered in Santa Monica, CA, Demand Media has offices in North
America, South America and Europe. For more information about Demand
Media, please visit
www.demandmedia.com .

Demand Media and its affiliates are neither investors in Donuts and its
affiliates nor are they involved in any joint venture with Donuts and
its affiliates.

Cautionary Information Regarding Forward-Looking Statements

This press release contains forward-looking statements within the
meaning of the “safe harbor” provisions of the Private Securities
Litigation Reform Act of 1995, as amended. These forward-looking
statements involve risks and uncertainties regarding the Company’s
future financial performance, and are based on current expectations,
estimates and projections about our industry, financial condition,
operating performance and results of operations, including certain
assumptions related thereto. Statements containing words such as
“guidance,” “may,” “believe,” “anticipate,” “expect,” “intend,” “plan,”
“project,” “projections,” “business outlook,” and “estimate” or similar
expressions constitute forward-looking statements. Actual results
may differ materially from the results predicted, and reported results
should not be considered an indication of future performance. Potential
risks and uncertainties include, among others: changes in the
methodologies of Internet search engines, including ongoing algorithmic
changes made by Google to its search results as well as possible future
changes, and the impact such changes may have on page view growth and
driving search related traffic to our owned and operated websites and
the websites of our network customers; changes in our content creation
and distribution platform, including the possible repurposing of content
to alternate distribution channels, or the sale or removal of content;
our ability to successfully launch, produce and monetize new content
formats; the inherent challenges of estimating the overall impact on
page views and search driven traffic to our owned and operated websites
based on the data available to us as Google continues to make
adjustments to its search algorithms; our ability to compete with new or
existing competitors; our ability to maintain or increase our
advertising revenue; our ability to continue to drive and grow traffic
to our owned and operated websites and the websites of our network
customers; our ability to effectively monetize our portfolio of content;
our dependence on material agreements with a specific business partner
for a significant portion of our revenue; future internal rates of
return on content investment and our decision to invest in different
types of content in the future, including video and other formats of
text content; our ability to attract and retain freelance creative
professionals; changes in our level of investment in media content
intangibles; the effects of changes in marketing expenditures or shifts
in marketing expenditures; the effects of seasonality on traffic to our
owned and operated websites and the websites of our network customers;
our ability to continue to add partners to our registrar platform on
competitive terms; our ability to successfully pursue and implement our
gTLD initiative; changes in stock-based compensation; changes in
amortization or depreciation expense due to a variety of factors;
potential write downs, reserves against or impairment of assets
including receivables, goodwill, intangibles, and media content or other
assets; changes in tax laws, our business or other factors that would
impact anticipated tax benefits or expenses; our ability to successfully
identify, consummate and integrate acquisitions, including integrating
our recent acquisitions; our ability to retain key customers and key
personnel; risks associated with litigation; the impact of governmental
regulation; and the effects of discontinuing or discontinued business
operations. From time to time, we may consider acquisitions or
divestitures that, if consummated, could be material. Any
forward-looking statements regarding financial metrics are based upon
the assumption that no such acquisition or divestiture is consummated
during the relevant periods. If an acquisition or divestiture
were consummated, actual results could differ materially from any
forward-looking statements. More information about potential risk
factors that could affect our operating and financial results are
contained in our annual report on Form 10-K for the fiscal year ending
December 31, 2011 filed with the Securities and Exchange Commission (
http://www.sec.gov )
on February 24, 2012, and as such risk factors may be updated in our
quarterly reports on Form 10-Q filed with the Securities and Exchange
Commission, including, without limitation, information under the
captions “Risk Factors” and “Management’s Discussion and Analysis of
Financial Condition and Results of Operations.”

Furthermore, as discussed above, the Company does not intend to
revise or update the information set forth in this press release, except
as required by law, and may not provide this type of information in the
future.

SOURCE: Demand Media, Inc.


        Demand Media
        Media Contact:
        Kristen Moore, 310-917-6432
        Kristen.Moore@demandmedia.com
        or
        Investor Contact:
        Julie MacMedan, 310-917-6485
        Julie.MacMedan@demandmedia.com

/quotes/zigman/3620702/quotes/nls/dmd

Add to portfolio

DMD